11/04 Maya Durairaj
Associate - Talent Acquisition at Aspire Systems

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Aspire Systems - Market Research Role (1-4 yrs)

Chennai Job Code: 70447

- Collect the company information based on the criteria given by the marketing and sales team and add it to the marketing system and sales CRM.

- Validate the list of companies, and add the new companies to the system removing the duplicates.

- Cleanup the existing data in the marketing system and move it to the sales CRM

- Understand the criteria given by the team and retrieve the list of companies form the professional sites and marketing system, and share it to them.

- Process the bounced mail list and find the alternate new mail id / guess id's and update it in the system.

- Do other adhoc request given by the marketing and sales team

- Collecting data on consumers, competitors and market place and consolidating information into actionable items, reports and presentations

- Understanding business objectives and designing surveys to discover prospective customers- preferences

- Compiling and analyzing statistical data using modern and traditional methods to collect it

- Perform valid and reliable market research SWOT analysis

- Interpret data, formulate reports and make recommendations

- Use online market research and catalogue findings to databases

Requirements :

- Proven market research analysis experience

- Ability to interpret large amounts of data and to multi-task

- Strong communication and presentation skills

- Search engines, web analytics and business research tools acumen

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc)

- Working knowledge of data warehousing, modelling and mining

- Strong analytical and critical thinking

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