AskSid Technolog - Executive - Demand Generation (2-3 yrs)
About the Company :
AskSid.ai is a 3 years old start-up based in Bangalore, is fast growing and cofounded by two ex-Mindtree employees each with 20+ years of experience. We were rated the No1 emerging SaaS company in India and won the Nasscom EMERGE 50- League of 10 awards in 2019. Also got rated as the most innovative AI company in India for 2020 by CII and Accenture Ventures.
Job Description :
As a growing company, we plan to ramp up our sales and marketing and therefore looking to setup a world class sales and marketing team in the company. This position will play a pivotal role in our company's aggressive growth plans.
- Create and own the marketing campaign strategy based on business needs and market trends.
- Execute marketing campaigns independently - email campaigns, Social Ads, PPC, Linkedin campaigns etc with a clear focus on lead generation and ROI.
- Gather insights from campaigns and implement learnings to improve ROI.
- Experience with organic and content marketing.
- Create relevant and engaging content needed for running different type of campaigns.
- Create content for the company's marketing collaterals, websites etc.
- Generate leads, qualify leads and hand them over to sales teams for closure.
- Excellent communication skills - both written and verbal.
- Good knowledge on Linkedin, SEO, SEM and Google Analytics. Adept at data analysis and insights generation.
About the role :
- 2-3 year experience in B2B marketing in SaaS product companies with a growth hacking mindset.
- Highly energetic, passionate and outcome focused about winning deals,
- Carries a hunger to take bigger roles and responsibilities as the company grows.
- Prior experience in working in start-ups will be a key consideration.
- Prior experience of managing ad spend budgets is going to be given preference.
- Job location is Bangalore. Out station candidates will not be considered.
Technical skills :
- Adept and knowledgeable with email marketing tools and CRM systems.
- Proficient and expert in Microsoft excel, word, powerpoint.
- Demonstrated experience in creating content, executing campaigns and delivering positive marketing ROI.
- Engineering graduate + MBA will be given preference.
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