Job Title : Marketing Executive - ATL/BTL

Location : Bangalore, India

Company Overview :

- Ascolite is a leading marketing and advertising firm specializing in providing innovative and effective Above The Line (ATL) and Below The Line (BTL) marketing solutions to clients across various industries. Our team of experts is dedicated to delivering exceptional results through strategic planning, creative execution, and meticulous attention to detail.

Job Description :

- We are currently seeking a talented and dynamic Marketing Executive specializing in both Above The Line (ATL) and Below The Line (BTL) strategies to join our team in Bangalore. The ideal candidate will have a passion for marketing, strong creative skills, and the ability to execute comprehensive marketing campaigns that drive results.

Responsibilities :

Above The Line (ATL) Responsibilities :

- Develop and execute ATL marketing campaigns across various platforms including television, radio, print media, and outdoor advertising.

- Collaborate with creative teams to conceptualize and develop compelling advertising content that resonates with target audiences.

- Conduct market research and analysis to identify key insights and trends that inform ATL campaign strategies.

- Manage media planning and buying activities to optimize reach and frequency of ATL campaigns while staying within budgetary constraints.

- Monitor and analyze campaign performance metrics to measure effectiveness and identify areas for improvement.

Below The Line (BTL) Responsibilities :

- Plan, coordinate, and execute BTL marketing activities such as events, promotions, activations, and sponsorships.

- Liaise with vendors, suppliers, and event organizers to ensure seamless execution of BTL initiatives within specified timelines and budget.

- Develop BTL marketing collateral including brochures, flyers, posters, and promotional merchandise to support campaign objectives.

- Collaborate with sales teams to integrate BTL activities with sales initiatives and drive lead generation and conversion.

- Evaluate the success of BTL campaigns through metrics such as footfall, engagement, and ROI, and provide actionable insights for future improvements.

General Responsibilities :

- Work closely with cross-functional teams including creative, digital marketing, and sales to ensure alignment and integration of marketing efforts.

- Assist in the development of marketing plans, strategies, and budgets to achieve organizational goals and objectives.

- Stay abreast of industry trends, competitor activities, and consumer behavior to identify emerging opportunities and threats.

- Prepare and present regular reports on marketing campaign performance, insights, and recommendations to internal stakeholders.

- Represent the company at industry events, conferences, and networking opportunities to enhance brand visibility and foster relationships.

Qualifications :

- Bachelor's degree in Marketing, Communications, Business Administration, or related field.

- Minimum 2-3 years of experience in marketing roles with a focus on both ATL and BTL strategies.

- Strong understanding of marketing principles, techniques, and best practices.

- Excellent communication, interpersonal, and presentation skills.

- Proven ability to manage multiple projects simultaneously and meet tight deadlines.

- Proficiency in Microsoft Office Suite and familiarity with marketing analytics tools.

- Creative thinking, problem-solving ability, and attention to detail.

Benefits :

- Competitive salary package

- Health insurance coverage

- Paid time off and holidays

- Professional development opportunities

- Collaborative and supportive work environment