Job Title : Content Writer

Location : Surat, India

Company : Ascolite - Leading Manufacturer of Construction Chemicals

Job Description :

- Ascolite, a renowned manufacturer of construction chemicals based in Surat, is in search of a talented Content Writer to join our marketing team. As a Content Writer, you will play a crucial role in creating engaging and informative content to promote our range of construction chemicals. This role requires a creative individual with excellent writing skills, a passion for the construction industry, and the ability to communicate complex technical information in a clear and compelling manner.

Responsibilities :

- Research and understand the features, benefits, and applications of Ascolite's construction chemical products.

- Write clear, concise, and compelling content for various digital platforms, including websites, blogs, social media, email campaigns, and marketing materials.

- Collaborate with the marketing team to develop content strategies that effectively communicate Ascolite's brand message and value proposition.

- Create SEO-friendly content to improve search engine rankings and drive organic traffic to Ascolite's digital channels.

- Proofread and edit content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.

- Stay informed about industry trends, market developments, and competitor activities to incorporate into content strategies and messaging.

- Work closely with graphic designers, videographers, and other team members to create multimedia content that enhances Ascolite's brand presence and engages our target audience.

- Monitor and analyze the performance of content across various channels, using analytics tools to optimize content strategy and improve engagement metrics.

- Provide support for other marketing initiatives and projects as needed.

Qualifications :

- Bachelor's degree in English, Communications, Marketing, or related field.

- Proven experience as a content writer, preferably in the construction or chemical industry.

- Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.

- Strong understanding of SEO principles and best practices for content optimization.

- Creative thinking and the ability to generate innovative ideas for content that resonates with the target audience.