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22/03 Swati Gaikwad
HR Executive at ASAPP Info Global Pvt Ltd

Views:33 Applications:24 Rec. Actions:Recruiter Actions:6

ASAPP Info Global Group - Manager - Marketing (3-10 yrs)

Mumbai/Navi Mumbai Job Code: 263892

- ASAPP Info Global Group (www.asappinfoglobal.com) is a dynamic information platform, that is looking to straddle new growth areas along with its stronghold in the Print (magazine), Digital, and Events Space.

- Our 6 publications are leaders in the Construction, Infrastructure, and Manufacturing/Engineering space; our Events Division organizes large format and high-profile Awards and Conferences as well as Expos; and the First Smart Cities Council in India works with governments and the private sector to make our cities smart and sustainable. Some of our magazines are - Construction World - www.constructionworld.in, Industrial Products Finder - www.ipfonline.com, Indian Cement Review, Equipment India, Indian Textiles Journal & Infrastructure Today.

- We started with one office 23-years ago and now have 9 offices across the country, have a great work culture (weekends off), and offer an amazing learning and growing experience.

- We are on a steep growth trajectory. For this, we are looking to hire bright, young, and eager minds who can contribute and keep pace with the growth of our organization across all our segments.

- If you have worked into a Marketing profile for more than 7-years, are particular, precise and deadline-driven, you may be an ideal fit for our Marketing Department.

Job Description for Marketing Manager :

Marketing Plan : Development of Annual Promotions & events including budgets and brand strategy in line with the marketing objective. Lead branding, product and communication efforts of individual brands under the larger group umbrella.

Media Buying : Media Buying to promote the magazines

Managing Brand Equity : Work closely with advertising sales, editorial teams and promotional agencies to establish and ensure a continuity of positioning, brand values and message across communication. Taking brand ownership and provide the vision, mission, goals and translating brand strategies into revenue-oriented plans with key clients.

Circulation & Subscriptions : To Increase circulation and subscription of the publications and monitoring newsstand sales trends. Make comprehensive annual proposals to cater to the clients- marketing needs - across print, digital and events.

Advertising & Events : Brief and liaise with advertising and event agencies on the conceptualization, creation, production and execution of all related activities and monitor effectiveness.

Managing ATL & BTL activities : Conceptualizing and managing multi-channel marketing campaigns (ATL/BTL & digital) and its execution to directly accelerate revenue growth (specific to clients). Connecting with the ad agencies, PR and vendors to effectively plan ATL & BTL activities for any product launch or for any event.

Financial : Monitor and control financial aspects of all marketing activities with the objective of maintaining the bottom line and budget.

Market Research : Setting up the research objective. Identify the information need gaps and commission research accordingly.

Marketing Innovations : Create new advertising opportunities for clients. Initiate, conceptualize and execute brand building activities for ASAPP Info Global Group and the various publications and events within its fold.

Experience : 7+ years

Qualification : Any Graduate/Post-graduate

Designation & Remuneration : This would be discussed based on the current designation & experience of the candidate.

Job Location: Sewri (West), Mumbai - 400 015. (5 minutes walking distance from Sewri Station & Sewri Bus Depot.)

Office Timings : 9.30 am to 6.30 pm (Saturday-Sunday Holiday; However, in a month at least 1 Saturday is a working day.)

Desired Profile :

- Experience in Marketing Role (preferably in media and events sectors).

- Good communications skills: Very good command over English and Good writing skills.

- Understanding of brand communication, trade marketing, sales planning, product development & market research principles.

- Understanding of media  traditional & new.

Please send in your updated resume with your current salary, expected salary and notice period details. A phone interview and in person interview will be scheduled thereafter.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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