Founder & CEO at Artivatic Data Labs Private Limited
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Artivatic Data Labs - Associate - Marketing & Communication (2-4 yrs)
We are seeking a Marketing Communication Associate to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
Responsibilities
- Develop a marketing communications plan including strategy, goals, budget, and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Direct social media team to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles, and keynote presentations
- Monitor, analyze and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements :
- Proven working experience in public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Developing collateral for marketing & sales
- Good Visual & Presentation Skills
- Fair understanding of BFSI /Healthcare space for presentation
- Creative writing for business communication
- Understanding of B2B marketing /sales collateral
- Technology Knowledge to mix with product marketing
- SaaS/Software/product presentation skills
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs, Facebook, Twitter, etc.
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