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25/07 Layak Singh
Founder & CEO at Artivatic Data Labs Private Limited

Views:866 Applications:413 Rec. Actions:Recruiter Actions:360

Artivatic Data Labs - Associate - Marketing & Communication (2-4 yrs)

Bangalore Job Code: 168663

We are seeking a Marketing Communication Associate to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities :

- Develop a marketing communications plan including strategy, goals, budget, and tactics

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Coordinate all public relations activities

- Direct social media team to engage audiences across traditional and new media

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Manage media inquiries and interview requests

- Create content for press releases, byline articles, and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.

- Build relationships with thought leaders to grow industry awareness

- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements :

- Proven working experience in public relations required

- Proven track record designing and executing successful public relations campaigns at both a local and national level

- Strong relationships with both local and national business and industry media outlets

- Developing collateral for marketing & sales

- Good Visual & Presentation Skills

- Fair understanding of BFSI /Healthcare space for presentation

- Creative writing for business communication

- Understanding of B2B marketing /sales collateral

- Technology Knowledge to mix with product marketing

- SaaS/Software/product presentation skills

- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

- Exceptional writing and editing skills

- Solid experience with social media including blogs, Facebook, Twitter, etc.

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