Job Title: Branding & Public Relations Head

Years Of Experience: 8-9 years

Qualification: Graduate/ Post Graduate - MBA (Marketing) or equivalent / Mass Communications / Public Relations

Location: Mumbai

Brief About The Role :

We are seeking a self-driven leader with exceptional branding and PR curation ability for all Artha Brands. Full ownership of the Brand and PR portfolio through a wide and influential PR network for world-class execution through a team is the key differentiator for the role. Experience in financial services would be an advantage.

Roles & Responsibilities :

- Develop, drive and implement the overall brand positioning strategy

- Supervise/ write and edit company brand campaigns

- Lead the digital team to build and manage the company's social media image

- Build partnerships to deliver the brand message to the relevant target group

- Ensure that all customer touchpoints, are consistent with our Tone of Voice and adheres to our brand guidelines, and take initiative to evolve the brand guidelines as appropriate

- Organize and participate in industry events to increase brand visibility and awareness as well as support the development of marketing collateral

- Drive and transform the PR strategy and content

- Copywriting tasks relating to company promotional campaigns

- Generate eye-catching headline and content for social media advertising

- Proofread and review English copywriting for the team

- Enable content support for the team's projects

- Draft messages and write content for customer communications when needed, to be a culturally relevant financial brand and also ensure customers

- Work with internal business teams as well as external agencies to ensure optimal coverage across all channels and platforms

- Responsible for social media publications

- Develop/ Network with journalist and create influence with key publications

- The role manages a team of 4

Behavioral Strengths :

- Ability to effectively prioritize in a fast-paced environment while balancing both strategic and tactical responsibilities

- Seamless style of operation (open to suggestions from others in the team)

- Demonstrated flexibility and agility to learn a new industry/ domain

- High focus on attitude to work with a small size team and driving results

- Self-starter, ability to work and thrive within a fast-paced, culturally diverse, and evolving environment

- Collaborate with cross-functional teams to ensure we are compliant and aligned

Technical Strengths :

- Able to think outside the box, innovate and differentiate

- Outstanding spoken and written communication skills in English

- Relevant experience in an advertorial/creative copywriting position

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