Talent Acquisition at Artha Group Of Companies amalgamation of (Artha Venture Capital + Artha India Ventures + Artha Energy Resources LLP)
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Artha Group Of Companies - Head - Branding & Public Relations (8-9 yrs)
Job Title: Branding & Public Relations Head
Years Of Experience: 8-9 years
Qualification: Graduate/ Post Graduate - MBA (Marketing) or equivalent / Mass Communications / Public Relations
Location: Mumbai
Brief About The Role :
We are seeking a self-driven leader with exceptional branding and PR curation ability for all Artha Brands. Full ownership of the Brand and PR portfolio through a wide and influential PR network for world-class execution through a team is the key differentiator for the role. Experience in financial services would be an advantage.
Roles & Responsibilities :
- Develop, drive and implement the overall brand positioning strategy
- Supervise/ write and edit company brand campaigns
- Lead the digital team to build and manage the company's social media image
- Build partnerships to deliver the brand message to the relevant target group
- Ensure that all customer touchpoints, are consistent with our Tone of Voice and adheres to our brand guidelines, and take initiative to evolve the brand guidelines as appropriate
- Organize and participate in industry events to increase brand visibility and awareness as well as support the development of marketing collateral
- Drive and transform the PR strategy and content
- Copywriting tasks relating to company promotional campaigns
- Generate eye-catching headline and content for social media advertising
- Proofread and review English copywriting for the team
- Enable content support for the team's projects
- Draft messages and write content for customer communications when needed, to be a culturally relevant financial brand and also ensure customers
- Work with internal business teams as well as external agencies to ensure optimal coverage across all channels and platforms
- Responsible for social media publications
- Develop/ Network with journalist and create influence with key publications
- The role manages a team of 4
Behavioral Strengths :
- Ability to effectively prioritize in a fast-paced environment while balancing both strategic and tactical responsibilities
- Seamless style of operation (open to suggestions from others in the team)
- Demonstrated flexibility and agility to learn a new industry/ domain
- High focus on attitude to work with a small size team and driving results
- Self-starter, ability to work and thrive within a fast-paced, culturally diverse, and evolving environment
- Collaborate with cross-functional teams to ensure we are compliant and aligned
Technical Strengths :
- Able to think outside the box, innovate and differentiate
- Outstanding spoken and written communication skills in English
- Relevant experience in an advertorial/creative copywriting position
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