HR Executive at Armentum
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Armentum - Senior Manager - Digital Marketing (5-7 yrs)
Overview of the Company
Armentum is a digital innovation studio, builds digital experiences that generate revenue by bringing the right processes, technologies and people together in a flexible manner. At Armentum, we strategize, implement and create digital experiences for people and organizations.
Candidate Profile:
Role: Senior Digital Marketing Manager
Vertical: Marketing
Education: Engineering, Master's or MBA - Marketing (from reputed university)
Platform and Proficiency: SEO, SMM, Digital Marketing
Total Experience: 5-7 Years
Specific Responsibilities
- Spearheading the formulation of strategies along with the SEO team to build a lasting digital connection with consumers.
- Adept in Keyword Analysis and Search Engine Optimization -both On and Off-Page using White Hat Techniques
- Defining the long-term roadmap for the business's continued SEO growth in conjunction with senior SEO management.
- Ensures that proper tracking is set up on the business's websites, blogs, and online pages to track not only traffic flow, but e-commerce, conversions, and UX.
- Planning with the team and monitoring the ongoing presence on social media ( Facebook, Twitter, LinkedIn, etc)
- Launching optimized online advertisements through Google Adwords, Facebook etc to increase company and brand awareness
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Teaming up and provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Experience in measuring the performance of digital marketing efforts using a variety of analytics tools
- Acquire insight in online marketing trends and keep strategies up-to-date
Ideal Candidate Description :
- 5-7 years of Proven experience as a Digital Marketing Executive and Manager role
- Tangible experience of improving keyword ranking (SEO) and helped in managing a PPC Ad-Budget
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Excellent Team and Time Management skills
- Provide tangible results in the time frame required
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