Growth Marketing Manager

- Aritic is a full-stack integrated marketing automation platform for the mid-size enterprise with built-in sales relationships management and help desk.

- Aritic has target customer base from US, Europe, Australia and APAC region.

- (Aritic) Dataaegis Software Pvt. Ltd. is hiring a T-shaped marketer to join our Growth Marketing team. In this role you'll be the marketing manager working on a new product Aritic is building. We are looking for someone who fits this description:

- 3+ years experience in growth marketing (or similar roles in product or marketing)

- Passionate about growth marketing in SaaS/software. You- re deeply invested in personal and professional growth.

- Obsessive about understanding customer psychology.

- Ability to make smart strategic decisions, matching customer needs with business needs.

- Drives decisions with both quantitative customer data and qualitative customer feedback. Can articulate WHY a shift in the data might be happening.

- Talented copywriter, content marketer, and overall storyteller.

- Conscious of ROI (ex. P.I.E. framework) and obsesses over results. Strives for impact first, creativity second.

- Prefers autonomy. You enjoy an environment where you- re making your own decisions; not being told what to do next.

- Excited about solving tough problems no one else has solved. Aggressive goals don- t scare you, they excite you.

Here are a few things you will be trying to solve:

- Finding acquisition channels that will naturally attract new users to sign up for our free product.

- Identifying predictive product usage metrics that indicate activation and retention.

- Implementing strategies and tactics for converting free users into paying users.

- Managing inbound marketing, Growth marketing team, organic and paid growth team.

You should have the following skills or experience:

- Designing experiments such as A/B tests or multivariate tests with proven track record of success

- Creating content for landing pages, email onboarding, or blog posts

- Managing marketing automation for effective lead management, routing, nurturing

- Data analysis through Excel (Pivot Tables, V-Lookups) referencing marketing, product, and/or customer data.

- Strong natural sense of design through both UX and visual design.

- Experience working directly with product teams or software engineers

- Ability to make HTML/CSS adjustments in code. Bonus points for Javascript.

- SEO (on-page / off-page) and conducting keyword research.

- General understanding of SaaS economics such as LTV, CAC, payback period, etc.

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