Human Resource at Arivation Fashiontech Pvt Ltd
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Arista Vault - Brand Specialist (1-3 yrs)
The key objectives of this role will be to accomplish the following :
1. Lead the organization-wide brand repositioning initiative, ensuring alignment with strategic objectives and market dynamics.
- Ensure meticulous adherence to brand guidelines across all existing brand and product assets.
2. Direct content marketing efforts across various channels, including direct-to-consumer (D2C) platforms and social media channels, as well as other brand touchpoints such as websites.
3. Oversee design activities across different channels, ensuring the brand language is elegantly expressed to resonate with our global target audience.
4. Drive a tenfold expansion of our social channels by the end of 2024 through organic growth strategies, strategic collaborations with content creators and influencers on platforms like YouTube and Instagram
5. Engage our core audience effectively on our channels, leveraging lead generation strategies to cultivate relationships and drive conversion.
6. Demonstrate a discerning eye for creative design and craft compelling customer communications through a blend of captivating visuals and insightful messaging.
7. Establish impactful partnerships with international brands that share our core values and target audience in key markets.
8. Exhibit a passion for technology products and innovate methods to consistently showcase the value of our offerings to customers.
Qualifications :
- Expertise in Brand Strategy, Communication, and Branding
- Experience in Sales and Brand Management
- Excellent project management and organizational abilities
- Ability to work independently and collaboratively with teams
- Creative and innovative problem-solving skills
- Strong analytical and critical thinking abilities
- Bachelor's degree in Marketing, Communications, or related field.
