Purpose And Objectives : 

- The incumbent will research, compile and analyse information on products and market conditions to identify potential new markets, customers, and the most effective methods of marketing specified products and practice areas.

- Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.

- Collect and analyse data through modern and traditional methods on consumers, competitors and the market place

- Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyses results to identify ways of maximizing sales and market penetration of current products.

- Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.

- Summarizes and analyses data; makes recommendations related to research findings.

- Reports findings, complete with graphs illustrating data and written text explaining complex findings.

- Identifies potential new products or markets through research.

- Forecasts and tracks industry marketing and sales trends based on collected data.

- Delivers reports and presentations of findings to management and/or executive leadership.

- Make recommendations for feasible methods for market penetration

- Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace

Education and Work Experience :

- Bachelor's degree in any field

- Excellent verbal and written communication skills.

- Excellent organizational skills and attention to detail.

- Superior research and analytical skills.

- Ability to translate complex concepts and methodologies into easily understood language.

- Proficient with Microsoft Office Suite or related software.