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26/11 HR
HR at Accomplished Consultants

Views:185 Applications:57 Rec. Actions:Recruiter Actions:0

Area Sales Manager/Key Account Manager - FMCG (3-5 yrs)

Metros/Mumbai Job Code: 100266


Key Responsibilities:

Relationship with the Account and Joint business planning :

- A business review with the accounts and also develop business plans for the year, including revenue planning, calendar planning, focusing on value growth areas for the Britannia business

- Developing & negotiating TOTs which drive profitability and presence for the range of brands to be executed

- National chains across regions to be tapped and TOT's to be signed and executed

- Renew contracts annually with growth in business and market share

- Ensure presence of higher gross margin brands in the mix while finalizing the TOTs

Drive Brand Activations :

- Driving various brand activations, combos, visibility elements, cross promos with other range etc.

- Developing visibility elements for the channel by understanding customer needs and space or Terms of trade

- Work along with the retailers to find and build newer properties (e.g. Shubh Aarambh) each year

- Ensure regional alignment with Operation Managers regarding the Terms of Trade and execution

- In-store execution incl. purchase order mgmt., order fulfilment, collection, a/c reconciliations, promo executions

- Develop a price pack strategy with special packs for chains

- Assess potential for special packs and work on the development of the same with the team

- Managing channel conflicts

(E.g.. national chains selling to retailers and hence disrupting trade terms between modern and general trade)

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