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18/01 Mayrose Soans
Senior Executive Data at Character Sketches

Views:32 Applications:15 Rec. Actions:Recruiter Actions:12

Area Sales Manager - FMCG - South (3-7 yrs)

Bangalore/Chennai Job Code: 254093

- We are Looking for a Area Sales Manager (Traditional Trade) - South with 3-7 years of experience in channel sales and distributor management in States.


- Experience gained in the FMCG /Toys/Stationery segment with a proven track record of success.

Key Responsibilities : 


Team Management : 


- Recruiting, managing, motivating, coaching, and developing a team of 4 Sales Super Visor, Sales Coordinator, across South Region.

- Rigorous tracking and review of daily field force effectiveness parameters like, Outlet Coverage, PJP Adherence, Effective coverage, Brand distribution, Total Lines Sold per month etc.

- Ensuring maximum incentive earning for the team by reviewing and guiding the team daily.

Customer Management : 


- Managing a Network of 20+ distributors, 15+ GTD and 600+ retailers across the South states.

- Complete management of Super Distribution network.

- Managing operations of the Super Distributor based out of Chennai.

- Ensuring an optimum ROI for the super distributor network with a strong check on all network health parameters like Inventory Quality, Market credit and other investments.

Commercial Execution : 


- Ensuring the application at sales points of Category and Trade Marketing policies and operative activities performed by field staff E.g. POSM, Loyalty Programs for network, Monthly Schemes etc.

- Ensuring perfect launches as per trade marketing plans for all new SKUs

- Detailed understanding of all business commercials including pricing and margin cascades.

- Manage all network conflicts to minimize any disruption in business

- Handle all retailer queries around product with hands on knowledge of the complete portfolio.

- Drive product education for the team and the network

- Providing insights and market intelligence on all competition activity

Qualifications And Education Requirements : 


- 3-7 years of experience in channel sales and distributor management in States

- Minimum Graduate or Post-Graduate degree in any discipline

Preferred Skills : 


- Experience in handling super distribution network

- Experience gained in the FMCG/Toys/Stationery segment with a proven track record of success in a similar role.

- Demonstrable experience in managing complex teams

- Working knowledge of MS Office for daily reporting 


- Excel, PowerPoint, Word

- Fluent in English language

- Knowledge of local languages will be an added advantage.

Additional Notes : 


- Extensive travel across Southern states is required for the role.

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