Area Sales Manager

Who are Looking :

- Sales professional having on-hand experience in the consumer durables & small appliances industry.

- The job purpose is to implement/deliver end-to-end sales delivery at the frontline by way of market development activities, and sales initiatives, ensuring the right visibility and driving sell-out at the dealer/distributor level.

Role and Responsibility :

1. Sales Target Achievement :

- Complete ownership of the delivery of secondary sales: in terms of product group-wise, dealer-wise in terms of achievement of targets & numbers.

- Achievement of store-wise sales targets adhering the sales strategies.

- Appoint new dealers within the territory assigned and ensure proper coverage/conversion of existing/new dealers.

- Work closely with the dealers to ensure the right communication and with store managers to implement the sell-out strategies.

2. Network Management :

- Maintain good relationships with all retail partners and ensure product availability across all stores.

- Ensure regular inclusion of new stores in the "A" class category.

- Maintain good relations with key retail partners and have a pre-decided standard frequency of visiting them.

- Regularly collect competitor intelligence data & share it with reporting manager.

3. Schemes & Marketing Communications :

- Ensure any pricing or scheme-related communication is shared with all retail partners on time and understood well.

- Ensure deployment and utilization of the Marketing Collateral at the retail touch points and ensure proper display.

4. People Management :

- Have specific agenda for monthly meetings with third-party ISDs, Distributor manpower & review their productivity and guide them with necessary actions. - Ensure the complete team is onboarded with product knowledge and placed at relevant counters. - Provide pieces of training to the in-shop promoters, and salesmen at dealer point of sales and support them for any queries/issues related to the product/service.

- Regularly align the team on focussed products, active schemes, or offers during festivals/seasons and weekend activities.

- Manage the attendance and grooming of the team and guide them on maintaining relations at the store.

5. Operational Efficiency Improvement :

- Seamless coordination with the local support team - HR, Sales Administration & IT for the smooth running of operations and meeting market commitments.

- Address the pain points of business partners and provide timely resolution. In case of any bottlenecks, escalate the issues involved to reporting manager.

- Providing regular feedback to HO on any new market development/competitor activities/improvement in the existing product range.