Function Overview

- The main functions of the Sales department are to attract and retain customers, manage dealers and distributors and increase sales volume.

- The Retail Team covers 4 Segments - Furniture & Decorative, Auto After Retail, Consumer Hand Pads and Construction Products. They distribution model is a combination of Primary and Secondary Sales

Job Title ASI - Industrial Retail

Department Industrial Retail

Unit / Business / Location Abrasives, Kolkata

Reports to Branch Manager - Sales

Job Purpose:

Organization Perspective: To plan, implement, and execute strategies to grow sales and distribution of current and new products in existing and new markets and new geographies and contribute to organization profitability

Customer perspective: Ensure customer requirements are satisfied and met in a timely manner

Position Summary:

- Achieve Sales Target.

- Business Development.

- Market Development Activity

- Dealer/Customer Management

- Market Intelligence

- Management of Receivables

- Reporting - Monthly, Visit

- Compliance

Key Responsibilities / Accountability:

1. Achieve sales target

- Achieve sales target in the assigned territory

- Do forecasting and planning of demand at start of each month

2. Business Development

- Identify new retailers/markets for conversion

- Convert the identified retailers/ market opportunities.

- Follow the Permanent Journey Cycle (PJP)

- Implement Secondary Promotion schemes rolled over time to time

- Manager MDC's function in assigned area

3. Market Development Activity (Furniture Decorative Retail)

- Ensure GNO visibility at key retailers place.

- Conduct end user meet and trials at customer place.

- Conduct "Kiosk Activity" at retailers place.

- Conduct Van Campaign for new products Demo & Usage

4. Dealer/Customer Management

- Impart basic training to dealers & their sales personnel

- Handle and investigate the complaints, make reports & close complaints in all respects.

5. Market Intelligence

- Gather information from market on:

- Competition activity

- Market Mapping

- Competition price information & report it on a monthly basis

6. Management of Receivables

- Ensure collections as per the Credit Policy

- Maintain the quality of receivables

7. Reporting - Monthly Visits

- Manage various sales report through Customer Interface Management (CIM)

8. Compliance

- Comply with competition laws

- Comply with SG India Code of conduct

- Implement Environment, Health and Safety (EHS) guidelines.

- Comply with statutory regulations.

Functional Skills

- Channel sales experience in industrial consumables

- Product knowledge

Behavioral Skills

- Result Focus

- Team Management

- Influencing

- Listening & Communication

- Negotiation Skills

Qualification

- Graduate/Diploma (Preferably Science)/MBA (Sales and Marketing)

Work Experience

- 4-6 years of experience

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