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23/04 Richa
Manager - Recruitment at CKS Associates

Views:938 Applications:244 Rec. Actions:Recruiter Actions:9

Area Marketing Manager - FMCG (3-8 yrs)

Kolkata/Lucknow Job Code: 34590

Position Overview :

To provide marketing and operations help to Franchise Bottling units of UP or East for identifying and gaining profitable opportunities for our brands.

Key Responsibility Areas :

Marketing Planning & Execution :

- Lead the marketing function for the region through an in depth understanding of the beverage landscape and customer/consumer profile of the zone.

- Constantly track customer and consumer trends to understand its impact on brand portfolio and to help provide thought leadership to the bottling units and brand teams

- Integrate all marketing efforts (advertising, promotions, and experiential, marketing asset) and be the custodian of on ground communication (consumer & shopper)

- Co-develop implementation plan for all marketing activities with the bottling units and Implement appropriate tracking procedures to ensure proper execution of these activities.

- Define marketing DME requirements in collaboration with the units and assist in its executions and control identify market execution metrics which will support the delivery of business objectives.

- Monitor execution scores, analyze trends and design corrective action for the franchise.

- Be the custodian of new product/pack launch in the region

Operational Responsibility :

- Provide relevant inputs basis insights/data to drive right pack/price mix in market

- Provide regular analytics to help course correct and to identify new opportunities

- Proactively collaborate with the bottling team and marketing vertical within the BU.

- Develop and implement plans to drive Volume and Market Share (Volume and Value) targets across brand, pack and channel while enhancing system profitability.

Functional Skills :

- Problem Solving, Understanding of analytical as well as financial levers. Interrogates data to identify core business levers. Leverages financial rigor to prioritize and allocate resources

- Ability to identify and act on opportunities.

- Sales and distribution/ Marketing experience

- Influencing the system and balancing short and long term priorities. Ability to influence multiple stakeholders.

- Ability to work with cross-functional teams. Advanced collaboration Skills.

- Understands the operational fundamentals of our bottling system. KO system knowledge and clear understanding of the dynamics of the soft drink industry.

RELATED EXPERIENCE REQUIREMENTS/ QUALIFICATIONS :

- MBA from a Premier Institute

- 3-6 years relevant working experience in FMCG Company.

Richa

8130722245

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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