HR Head at Vadvice Consulting Services LLP
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Area Manager - Sales - Home Furnishing (3-8 yrs)
Sales :
- To implement various sales strategies in area of operation for achieving the sales target as per plan.
- To prepare and follow permanent journey plan (PJP) based on the sales area covered and proposed new coverage area. Based on the PJP, preparation of beat plan to cover the retail outlets.
- To take orders from the retailer/wholesalers.
- Ensure timely stock delivery to the market by co-coordinating with distributor.
- Responsible for achieving daily / weekly / monthly / targets.
- Responsible for communicating and carrying out trade promotional activities.
- To coordinate with channel executive and merchandisers for executing Promotional and marketing Initiatives in sales area.
- Adding to this, ascertaining the marketing needs of the retailer and coordinating with marketing personnel for designing and executing the need based promotional activities.
- Maintaining and increasing sales of company's products
- Increasing business opportunities through various routes to market
Key Account Management :
- To understand and implement strategies at ground/operational level in terms of trade promotions and sales related queries, by identifying key retailers based on their categories in his territory.
- To identify key retailers in his sales territory that accounts for the maximum sales in the assigned zone. Responsible for understanding and gathering the requirements that shall help in penetrating competitors market.
Channel Management :
- To coordinate with distributor/ Retailers for smooth functioning of order management. Additionally, resolve any discrepancies with retailer/distributor.
MIS/Commercial :
- To prepare daily sales report, weekly sales report, stock statement, collection statement, retail promotion expenditure statement.
- To gather competitor information Sales (Volume, Value) data product category wise through distributors and from retailers (retail Audit) & Marketing activities
People Management :
- To coordinate with other sales executives in the sales zone and share market information and good sales practices for smooth execution of sales function.
- To attend technical and soft skill training programs conducted by training managers in respective sales zone.
- To keep one-self updated with the regulatory framework of the industry.
- To identify high potential and new retail outlets for distribution in the territory. The aim of the sales executive should be not only to increase the sales revenue in the existing sales zone but to increase the coverage area.
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