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02/05 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:31 Applications:17 Rec. Actions:Recruiter Actions:9

Area Manager - Brand Management - Luxury (5-8 yrs)

Lucknow/Noida Job Code: 323815

-Opportunity within a company with a solid track record of performance

-Work alongside & learn from best in class talent

-Strong opportunities to progress your career

Our client is synonymous with the healthy and harmonious way of life. Bringing to you, 150 years of symbiotic relation between man and nature. A benchmark in the region, The company has a history of Mango production and has transformed the very meaning of rural trade. They have diversified into various Agri.

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

Ideal Candidate

- You have at least 5 years experience ideally in Brand Marketing / Brand Manager or Consumer Insights / Market Research within Luxury industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You have working knowledge of B2C

- Experience within would be a strong advantage.

- You are highly goal driven and work well in fast paced environments

- You are adaptable and thrive in changing environments

- You are a strong networker & relationship builder

- You are willing to undertake more than 60% travel.

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