Business Support Manager at Snaphunt Pte. Ltd.
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Area Manager - Brand Management - Luxury (5-8 yrs)
-Opportunity within a company with a solid track record of performance
-Work alongside & learn from best in class talent
-Strong opportunities to progress your career
Our client is synonymous with the healthy and harmonious way of life. Bringing to you, 150 years of symbiotic relation between man and nature. A benchmark in the region, The company has a history of Mango production and has transformed the very meaning of rural trade. They have diversified into various Agri.
The Job
You will be responsible for :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Devising actionable strategies from customer insights.
- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
- Managing external agencies for the execution of research projects.
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
- Conveying analysis and recommendations via presentations and written reports.
- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
Ideal Candidate
- You have at least 5 years experience ideally in Brand Marketing / Brand Manager or Consumer Insights / Market Research within Luxury industry.
- You are experienced in managing a wide range of qualitative and quantitative research.
- You have working knowledge of B2C
- Experience within would be a strong advantage.
- You are highly goal driven and work well in fast paced environments
- You are adaptable and thrive in changing environments
- You are a strong networker & relationship builder
- You are willing to undertake more than 60% travel.
