Position Title: Area Sales Manager/Deputy Sales Manager

Department : Sales

Work Location : Pan India

Grade : M1/M2

Travel Required : Yes

Reporting to : Administrative: GM Sales Reported by: SO/SSO/ASE)

Functional : Regional Sales Manager (RSM)

Educational Qualification : Graduate ( MBA Preferred)

Experience : 5-10 years of experience in Sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.

Any additional requirement :

Purpose of the Position (Job Summary)

- To achieve the sales target in the assigned territory by selling existing and new products & developing the territory with sustained growth

Key Roles and Responsibilities :

Financial :

- Sales planning : Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)

- Distributor management : Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan

- Collections : Ensure timely clearance of outstanding payments from distributors

Customer Orientation :

- Product launches : Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs

- Product feedback : Collecting and synthesizing feedback on Aqualite's product portfolio in the context of competitor products and providing appropriate recommendations

- Secondary feedback : Capturing feedback of retailers on secondary scheme, NPD and distribution

- Distributor appointment : Scouting and appointing new distributors as per defined norms

- Distributor onboarding : Ensuring distributor gets all relevant post appointment support

- Distributor account management : Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits

- Complaints management : Resolving complaints of channel partners inc. issues related to returns

People Orientation :

- Effective leadership : Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer

- Mentorship and supervision : Mentoring, coaching and supervising company SOs

- Evaluation : Evaluating SO performance and creating customised action plan for each SO-

Internal Business Process :

- Outlet mapping : Leveraging the SO to build and periodically refresh the universe of footwear outlets the assigned territories

- Coverage improvement : Based on market visits, highlighting gaps in market and developing an action plan with SO.

- Retailer engagement : Conducting Retailer visits to observe and improve product visibility, availability of NPD/focus articles, brand investments and merchandising

- Orders and credit management : Receiving distributor orders, checking credit limit and ensuring order details are shared with billing team

- Journey plan : Compiling market working reports from SOs and sharing then with the admin team

- Competitive analysis : Analyzing competitor initiatives and preparing action plans to counter competition

- Competitor schemes : Being up-to-date with latest competitor trade scheme and giving scheme recommendations to augment sales; communicating trade promotion schemes to SOs and Distributors

- Distributor exclusivity : Sharing intelligence on exclusive distributors who add/ are bound to add competitor brands in their portfolio

- MIS reports : Preparing MIS reports for target vs actual sales and other objectives

- Reviews : Timely review of monthly/quarterly performance with RSMs, SOs and distributors

- Sales forecasting : Providing sales forecast support to RSM

- Other strategic interventions : Focus on implementation of company's strategic objectives for assigned sales area

Competencies :

Technical/Functional Behavioral :

- Business Acumen

- Selling skills

- Market Knowledge

- Analytical skills - Customer Focus

- Collaboration

- Adaptability

- Result Orientation

- Negotiation skills

Key Result Areas :

Quantitative Qualitative :

- Sales Volume/Value Achievement

- % Revenue Contribution from NPDs

- Rs. Cr business from new Distr-Div. vs. target

- PJP adherence

- Average outstanding at end of each month as % of month's sales - Improve Adherence to Key Sales Processes.

- Coaching and mentoring provided to SOs

- Competitor Analysis

- Customer Service improvement

Key Stakeholder Management :

Internal External :

- RSM

- Marketing Team

- Corporate Communication & NPD Team

- Production Planning & Logistics Team

- Distribution and Sales Support Team

- Distributors

- Retailers

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