CEO & Founder at Apptuse
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Apptuse - Marketing Lead (4-8 yrs)
As the Marketing Lead, you are responsible for overlooking a team of executives and the tasks mentioned below. This is an opportunity to significantly impact the growth of the company while building your marketing career.
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
