Key Functional Areas of Responsibility

- Implement Pay Per Click media strategies for clients;

- Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;

- Handle the creation of large keyword lists;

- Provide creative copy suggestions and graphical ad templates;

- Handle display network placement lists on AdWords and through other contextual advertising platforms;

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;

- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;

- Direct, handle and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;

- Keep pace with search engine and PPC industry trends and developments;

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals;

- Monitor and evaluate search results and search performance across the major search channels;

- Communication to team and management on project development, timelines, and results; and

- Work closely with the other team members to meet client goals.

Professional Competencies

- Passion for Search and internet marketing.

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing

- Well-versed in performance marketing, conversion, and online customer acquisition

- Up-to-date with the latest trends and best practices in search engine marketing

- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Strong analytical skills and experience generating SEM reports

- Familiarity with A/B and multivariate experiments

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