Digital Marketing Manager 

Company Profile :

- Apptunix is a leading Mobile App & Web Solutions development agency, based out of Texas, US. The agency empowers cutting-edge startups & enterprise businesses, paving the path for their incremental growth via technology solutions. Established in mid-2013, Apptunix has since then engaged in elevating the client's interests & satisfaction through rendering improved and innovative Software and Mobile development solutions. The company strongly comprehends business needs and implements them by merging advanced technologies with its seamless creativity. 

- Apptunix currently employs 250+ in-house experts who work closely & dedicatedly with clients to build solutions as per their customers' needs.

Come, transform with us.

Responsibilities :

- Enter, nurture, and track leads in the CRM system to actively engage with potential customers, elevate their interest, and uncover future opportunities.

- Establishes and maintains knowledge of all company products to develop and communicate appropriate solutions and understands different buying personas to position and communicate the value of the company and persuade business prospects to learn more

- Coordinates and tracks SEO and SEM activities and develops the website, social, and campaign content based on keyword research

- Establishes, maintains, and optimizes scalable processes that ensure best practices in campaign and lead management

- Analyses marketing and sales data from CRM platforms to develop insights and makes recommendations on areas for optimization to meet revenue targets

- Drives key business metrics, including leads, MQLs, SQLs, and Opportunities, and track and maintain all demand and lead generation activities in CRM

- Possesses excellent data analytics skills to generate actionable insights for campaigns

- Consistently apply growth mindset behaviors : curiosity, analysis, outside the box thinking, and deep ownership.

- Conducts lead audits by following SOP and following up Sales team members to achieve sales targets

- Uncovers new target audience and industry verticals to amplify results

- Setup email automation for leads that are non-responsive

- Setup/Optimize PPC campaigns (Google AdWords, Facebook & LinkedIn Ads) for different verticals in different geographic locations with an objective to drive 10x ROAS

- Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).

- Develops budget and lead forecast recommendations.

- Collects spend and lead information for all programs and assists with pacing goals.

- Collects and analyses ad performance data, helps to identify trends and insights that optimize and maximize ROI.

- Assists with executing a/b tests for ad copy, bid strategies, keywords, audience segments, and images.

- Helps to monitor and diagnose performance issues and implements mitigation strategies.

- Creates content for effective landing pages that maximize results

- Analyses sales pipeline reports and dashboards in the CRM

- Weekly sales strategies meetings with the Sales Team and regular communication with individual Sales Team members

- Measure and track your daily lead generation activity against weekly, monthly, quarterly and annual goals

Essential Skills :

- Ability to achieve revenue-based targets and not just lead count

- Ability to quickly learn new information and effectively present it in written and visual forms of communication

- Ability to effectively manage multiple projects simultaneously, working both independently and as a team member

- Ability to build excellent working relationships to attain goals

- Ability to manage ambiguity and help cross-functional teams to deliver on superior customer experience

- Ability to follow the strict brand and visual guidelines

- A team player who loves to collaborate with cross-functional and regional teams.

- Excellent communication skills

- Creative thought-process

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