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19/11 Gagandeep Kaur
IT Recruitment Specialist at Apptunix

Views:54 Applications:18 Rec. Actions:Recruiter Actions:2

Apptunix - Expert - Pay Per Click (2-5 yrs)

Punjab/Mohali Job Code: 136476

Description :

- MUST be a champ of Google AdWords & FB Ads

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce risk of click fraud

- Must have managed paid campaigns for IT Company, particularly App Development

Requirements :

- Proven experience as a PPC Manager or PPC Specialist

- Experience in data analysis and reporting

- Knowledge of SEO and digital marketing concepts

- Solid knowledge of GTM, Google Analytics and Heatmap Tools

- Excellent communication skills

- Analytical thinking with strong math skills

- AdWords Certified

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