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11/01 Shubhi
HR at AppSierra

Views:33 Applications:22 Rec. Actions:Recruiter Actions:17

AppSierra - Manager - Social Media Marketing (3-7 yrs)

Anywhere in India/Multiple Locations/Noida Job Code: 142520

Responsibilities:

- Introspect & brainstorm creative ideas that drive strategy, content & campaigns Monitor, listen and respond to users in a Social way while cultivating leads and sales.

- Execute social media campaigns driving new customers

- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Evaluate and improve (as necessary) systems and methods of targeting, tracking, reporting, and evaluation of our social media programs

- Partner with design & tech teams to develop more effective means of leveraging social networking channels

- Develop scalable processes for social operations (campaigns, sweepstakes, apps, etc.)

- Interface with clients (as necessary) to manage big picture strategy as well as operations

Desired Competencies:

- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.

- Proficient in content marketing theory and application.

- Experience sourcing and managing content development and publishing.

- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

- Maintains excellent writing and language skills.

- Practices superior time management.

- Is a team player with the confidence to take the lead and guide other employees, when necessary.

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