HR Manager at AppInsight Technologies
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AppInsight - Manager - Digital Marketing (2-6 yrs)
- Own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimised manner.
- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.
- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords.
- Liaison with the design team to experiment new creatives on daily/weekly basis.
- Set up daily performance reports to analyse the performance and further optimize campaigns.
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