HR Manager at App2Mobile India Pvt. Ltd.
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App2Mobile - Executive - Digital Marketing (4-6 yrs)
- We are seeking a highly experienced Marketing Strategist to join our team. You will be responsible for developing and executing strategic paid marketing campaigns on Google, Instagram and Facebook Ads platforms, to drive traffic, increasing conversions and maximizing ROI.
Responsibilities :
- Develop and implement strategic paid marketing campaigns on Google, Instagram and Facebook Ads platforms.
- End-to-end campaign management (From forecasting to executing, monitoring, evaluating, and optimizing campaign performance to generate maximum sales).
- In-depth knowledge of current SEO tools and practices.
- Ability to identify SEO problems or inhibiting factors, diagnose the root cause, and devise effective intervention.
- Conduct in-depth keyword research and competitive analysis to inform campaign strategy.
- Develop ad creative, landing pages, and other campaign assets to drive engagement and conversions.
- Monitor and report on campaign performance, including key metrics such as ROI, CTR, CPA, and conversion rates.
- Collaborate with internal teams to ensure that campaigns align with overall marketing and business goals.
- Stay up-to-date with industry trends and best practices, and recommend new strategies for improving campaign performance.
Requirements :
- Minimum of 4 years of experience in SEM - Paid Marketing with a focus on Google, Instagram, and Facebook Ads.
- Proven track record of developing and executing successful paid marketing campaigns.
- In-depth knowledge of keyword research, ad creation and optimization, and performance analysis.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics and Excel.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Company website : http://app2mobile.com/ (Parent company) and https://www.app2food.com/ (Product)
Round of interviews :
1. Telephonic round
2. Task round
3. Google meet round with US Team
4. Final F2F discussion
About Company :
- App2Mobile is the parent company of App2Food in India. App2Food is a US-based company that offers technological solutions to restaurants. App2Food is a rapidly growing customized food ordering solution for restaurants. We build a branded experience for the restaurant and integrate loyalty and marketing to help the restaurant increase sales.
Note : Internship experience will not be considered.
