ApnaKlub - Manager - Performance/Digital Marketing (4-12 yrs)
Founded by IIT Delhi and HBS Alumna, ApnaKlub is a disruptive online wholesale eCommerce platform that sells top consumer brands at best-in-class wholesale prices to ground-level retail in India.
Founded by IIT Delhi and HBS Alumna, ApnaKlub is a disruptive online wholesale eCommerce platform that sells top consumer brands at best-in-class wholesale prices to ground-level retail in India.
Job Description :
ApnaKlub is hiring a Performance Marketing Manager who with experience in multiple online marketing channels in driving traffic, new customer acquisition, retention and growth.
You will be tech-savvy and intuitive with great ideas to reinforce our marketing efforts.
Key Responsibilities :
Candidates should be able to :
- This role will strategize and execute performance marketing strategy across all digital channels. The primary goal would be to acquire quality users and drive revenue.
- You will create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates and others.
- Drive hands-on campaign setup, management and optimisation including A/B testing of targeting, landing pages and more to ensure revenue maximisation and cost minimisation
- Perform ongoing paid keyword discovery, expansion and optimization
- Collaborate with Sales, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals
- Coordinate with the graphic design team/agency to get creatives made for ads
- Do Revenue, CAC and LTV analysis and leverage data to optimise paid funnel to maximise revenue and optimise Revenue vis-a-vis Cost.
Required Skills, Experience and Qualifications :
- The candidates should be comfortable working with team members in a highly interactive environment. You will be a problem solver and must demonstrate a solid background in managing advertising campaigns.
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