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03/05 HR
HR at ANS Digital Pvt. Ltd

Views:122 Applications:52 Rec. Actions:Recruiter Actions:9

ANS eCommerce - Senior Manager - Marketing (5-11 yrs)

Gurgaon/Gurugram Job Code: 157726

Roles & Responsibilities

- Key role in strategizing and implementing performance marketing campaigns for a wide range of Indian and global brands across channels, including but not limited to Facebook Ads, Google Ads, Email, SMS, etc

- Manage and build teams and own a Portfolio of clients and manage target revenues and ROAS

- Ensuring revenue scale by deploying new strategies on a regular basis

- Facebook Blueprint and Google Ads certified (preferred)

- Experience and hands-on proficiency with ad tools like Google Ads, Google Ads Editor, Facebook Ads Manager, Google Tag manager, Google Analytics, etc which would be required to guide and mentor teams

- Prior experience with marketing automation platforms

- Strategize PPC and paid social media campaigns and align it against the whole digital marketing strategy

- Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events

- Analyze data from various sources (Google Analytics, Facebook analytics, etc) and find insights on how to grow faster

- Creative inputs and AB Testing - strategies on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns

- Find new opportunities to grow revenue and sales.

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