Key Responsibilities :

- Develop and execute a comprehensive SEO strategy that aligns with business objectives and drives growth.

- Manage a team of SEO specialists and provide guidance, coaching, and mentorship to help them reach their full potential.

- Conduct in-depth keyword research and analysis to identify high-value keywords for our website.

- Optimize website content, meta tags, and other on-page elements to improve search engine visibility.

- Create and execute link building strategies to increase website authority and backlinks.

- Monitor website performance using tools like Google Analytics and Search Console, and create reports to track progress and identify opportunities for improvement.

- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain and improve website ranking and traffic.

- Collaborate with the content team to create SEO-friendly content that targets relevant keywords and meets user intent.

- Communicate and Maintain relationships with the Brands, also includes Brand Reporting.

- Work with developers to ensure website technical SEO is optimized, including page speed, mobile-friendliness, and site architecture.

- Create plans and presentations for Brand's acquisitions and retentions.

- Manage and execute paid search campaigns (PPC) to drive traffic and conversions.

- Present SEO strategies, reports, and recommendations to senior management and stakeholders.

Requirements :

- Bachelor's degree in Marketing, Communications, or a related field.

- 2+ years of experience in SEO, with at least 2 years in a leadership role.

- Proven track record of developing and executing successful SEO strategies that drive growth.

- Excellent knowledge of Google Analytics GA4, Data Studio, GTM and SEO tools like Ahrefs, SemRush, Moz, SpyFu, etc.

- Excellent knowledge of CMS like WooCommerce, Shopify, Magento, WordPress, etc.

- Deep understanding of SEO best practices and search engine algorithms.

- Excellent Knowledge of local SEO and Ecoomerce SEO.

- Indepth knowledge of Technical SEO (Core Web Vitals).

- Experience with keyword research, on-page optimization, and link building strategies.

- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

- Knowledge of Languages such as HTML, CSS and JS.

- Experience with PPC campaigns and content writing is a plus.

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