HR Head at Angara Ecommerce Pvt. Ltd.
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Angara eCommerce - Executive/Senior Executive - Social Media (2-5 yrs)
Title: Executive/Sr. Executive - Social Media Marketing (Paid+Organic)
Roles & Responsibilities :
- Planning and ideation for Angara Branding on Social Media
- Leveraging the strategic partnerships with top brands to increase brand recall, reach and engagement with potential customers
- Managing the social media marketing strategy for Angara; focusing on Facebook, Instagram, Pinterest, YouTube and Twitter.
- ROI driven strategy and execution of social media paid ads.
- Coordinate with Creative & content team for ideation of concepts and copywriting for Ads and organic posts, in line with the overall brand strategy.
- Influencer Marketing for overall brand building, customer engagement, reach and sales.
- Social Listening and ORM of Angara Brand across the social channels
- Optimizing the existing campaigns and A/B testing for better ROI
- Complementing the email campaigns for the customer-led promotions/offers
- Execute social media strategy through competitive research. Monitor trends on Social Media tools, applications, channels, design and strategy.
- Stay current with social media trends and tools.
Required Competencies :
- Excellent written and verbal communication
- 2-4 years of Social Media Marketing experience preferred. Online branding experience is a plus
- Demonstrates creativity and enthused interest in Social Media.
- Experience of eCommerce will be a plus
- Displays in-depth knowledge and understanding of Social Media platforms including (but not limited to) Pinterest, Instagram, Facebook, Twitter, YouTube and how each platform can be deployed in different scenarios.
- Exhibits the ability to jump from the creative side of marketing to analytical side for data driven decisions.
Required Qualification :
- Graduate (MBA preferred)
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