HR Manager at Anchanto Services Private Limited
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Anchanto - Search Engine Optimization Role (3-8 yrs)
Job description-
Advanced knowledge of Online Advertising platforms and Experience of analytics tools for online channels (e.g. Google Ads, Facebook, Twitter, Bing network, Linkedin, Google Analytics, etc.)
2. Key Accountabilities/ Responsibilities :
- Execute the On-page SEO - design, strategy and implementation of on-page techniques
- Execute the Off-page SEO (From creating backlinks to analysing)
- Good understanding of Good & Bad backlinks, generating backlinks report on recurring basis, creating disavow on recurring basis
- Handle Search Console (Google Webmaster Tools) - Analysing keywords to maintain website health
- Handle Google Analytics - Analyse SEO & other campaigns
- Generate traffic & leads report
- Responsible for SEO lead generation KPI's
3. Skills & Experience :
- 3+ years of experience in Digital Marketing (SEO)
- A sound knowledge of on-page optimization techniques including Keyword Research, website structure, sitemap, robots.txt, meta tags implementation, Rich Snippets, Image Optimization, page speed optimization, Disavow
- Working experience of WordPress Blogs. Knowledge of plugins & SEO optimization.
- A sound knowledge of link building techniques, including business listing, blog promotion, forum comments, blog comments, social promotion, event listing, Google local listing, content curation, Web 2.0 submission
- Good understanding of search engines- (Google, Yahoo, Bing) algorithm & their updates
- Skill and the ability to use SEO tools to find actionable insights through data, competitors analysis, Backlinks analysis
- Working experience of Google Webmaster Tools
- Working experience of Google Analytics
- Should be able to work as a team
- Strong verbal and written communication skills
4. Soft Skills :
- Capable of managing multiple projects
- Candidate must be in sync with CRM and Programmatic Automation standards and tools
- Good eye for aesthetics: layouts and colour, Story-telling
- Self-starter and should be able to proceed with minimal supervision
- Strong communication and documentation skills
- Understanding and respect multi-cultural work environment
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