HR Manager at Anchanto Services Private Limited
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Anchanto - Manager - Marketing (6-10 yrs)
Key Accountabilities/Responsibilities
- We are looking for talented Marketing Professional with excellent story telling skills to devise advertising, promotions and lead-generation programs
- Identify opportunities to align and integrate social media, marketing, and Events to drive top line revenue and generate leads
- Analyse and develop insights to continuously improve ROl on campaigns
PR & Events:
- Develop strategies for achieving Thought Leadership status for the company and for key senior personnel in relevant sectors and domains
- Be innovative in formulising PR campaigns to engage and incite the network to execute press stories
- Have a full understanding of media needs and media relationships, either directly or through PR Agencies, globally with particular focus on Asia
- To keep a diary of press communications activity and build and nurture relationships with key media contacts and category influencers,
- Manage communications budgets and event calendar across multiple countries
- Manage the communication and execution of an event, from design to lead-gen to customer facing collateral execution
- Manage company sponsorships and draft speeches, event presentations, videos, webinars with chief executives.
Social Media
- To be responsible for all social media activity and lead generation KPI's for (Twitter, Facebook, LinkedIn etc
- Lead a small team of Social Media, PR and Marketing executives to execute campaigns and lead-gen activities
- To develop corporate messages and disseminate proactively Social Media
- Working closely with the Creative department, our Social Media specialists develop captivating content to incite interest and create conjecture.
Skills & Experience
- 6+ years of international experience in PR and Social Media.
- An advanced hands-on knowledge and understanding of social media platforms, particularly LinkedIn, Facebook, Twitter
- Analytical skill and the ability to use digital tools to find actionable insights
- skill and the ability to use digital tools to find actionable insights through data
- Knowledge of blogging ecosystem and principles of SEO and PR, relevant to the Company's field
- Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships
- Great technical understanding and can pick up new tools quickly
- Start-up experience desirable
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