HR Manager at Anchanto Services Private Limited
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Anchanto - Executive - Paid Marketing (3-6 yrs)
Key Accountabilities/Responsibilities :
- You are responsible and drive the execution for all paid campaigns across various social and search channels
- Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated campaigns
- Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive lead generation, engagement and retention
- Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning
Skills & Experience :
- Advanced knowledge of Online Advertising platforms and analytics tools for online channels (e.g. Google Ads, Facebook, LinkedIn, Twitter, Bing, Google Analytics, etc.)
- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV
- You have excellent project management skills
- Hands-on mentality, an analytical and structured way of working, and extraordinary logical thinking skills
- You have a proven track record of working for SaaS companies and have experience with budget allocation and optimization
- You have Excellent verbal & written fluency in English, additional languages is a plus
- 3+ years of overall experience
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