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19/05 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:308 Applications:136 Rec. Actions:Recruiter Actions:80

Analyst - Search Engine Optimization - Education (0-2 yrs)

Anywhere in India/Multiple Locations Job Code: 119436

The Offer :

- Make a positive impact by helping professionals build skills and knowledge needed to achieve their goals

- Work alongside & learn from best in class talent

- Strong opportunities to progress your career

The Employer : 

Our client offers individuals and corporates IT Training through a live and interactive e-learning platform. They have a team of certified and nationally recognised instructors that craft comprehensive training programs that will lead everyone to success.

The Job : 

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style and tone across all content.

- Driving performance marketing via SEO/SEM.

The Profile : 

- You have at least 1 year experience ideally in Digital Marketing or Content Management within Professional Services, Internet and IT industry.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Performance marketing would be a strong advantage.

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are highly goal driven and work well in fast paced environments

- You are a strong team player who can manage multiple stakeholders

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