Analyst - Search Engine Optimization - Advertising Firm (1-2 yrs)
Responsibilities :
- Track, report, and analyse website performance of ongoing campaigns
- Optimise copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitors
- Work with the development team to ensure SEO best practices are correctly implemented
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords.
- Manage projects utilising internal and external resources
Requirements :
- At least 1 year experience as SEO analyst
- Hindi and English language proficiency, both written and spoken.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, AHREFS)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO
- Experience registering and setting up websites
Benefits :
- Fully Remote work
- Set your own work hours
