Key Functional Areas of Responsibility

- Implement Pay Per Click media strategies for clients;

- Handle, review, and perform daily account responsibilities associated with Google AdWords.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;

- Handle the creation of large keyword lists;

- Provide creative copy suggestions and graphical ad templates;

- Handle display network placement lists on AdWords and through other contextual advertising platforms;

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;

- Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;

- Direct, handle, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives;

- Keep pace with search engine and PPC industry trends and developments;

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals;

- Monitor and evaluate search results and search performance across the major search channels;

Professional Competencies

- Passion for Search and internet marketing.

- Outstanding ability to think creatively, and identify and resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to clearly and effectively articulate thoughts and points.

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications

- 3 - 4 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

- Proficiency in MS Excel, PowerPoint, and Word.

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (AdWords).

- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

- AdWords / Bing certification a plus.

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