13/03 Skerlyn
Consultant at career catalysts

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Analyst - Market Research - TV Viewership (2-6 yrs)

Mumbai Job Code: 66904

Role Objective

The objective of the role is to understand the pulse of the viewing behaviour of the channel/genre & analyse trends of TV viewership on account of TV / Non TV factors. This role would be required to publish reports/presentations of new program/events and specials

Job Responsibilities

- Understanding the pulse of the viewing behaviour of the channel/genre, and beyond to total viewing

- Analysing trends of TV viewership on account of TV / non-TV factors

- Have detailed in-depth knowledge of every change on any channel championed - change in programming, anchor, storyline etc.

- Addressing queries within defined timelines, with agreed quality parameters

- Developing quick presentations / documents on - Overnights- of new programmes / events / specials

- Working on insights from viewing data

Measure of Success (KRA- s)

- Weekly TV ratings meetings - Accuracy and Presentation of the Genre Analytics

- Pre-empt questions on the presentation and percentage of questions answered correctly

- Number and Timeliness Timely resolution on queries - Both Internal & External

- Generate and Publish insight papers - Generate trends and patters on observations on a genre

Technical Skills

- Knowledge of MS-Office is required

- Knowledge of BARC BMW is an added advantage

- Knowledge of Statistics is an added advantage

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