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13/03 Skerlyn
Consultant at career catalysts

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Analyst - Market Research - TV Viewership (2-6 yrs)

Mumbai Job Code: 66904

Role Objective

The objective of the role is to understand the pulse of the viewing behaviour of the channel/genre & analyse trends of TV viewership on account of TV / Non TV factors. This role would be required to publish reports/presentations of new program/events and specials

Job Responsibilities

- Understanding the pulse of the viewing behaviour of the channel/genre, and beyond to total viewing

- Analysing trends of TV viewership on account of TV / non-TV factors

- Have detailed in-depth knowledge of every change on any channel championed - change in programming, anchor, storyline etc.

- Addressing queries within defined timelines, with agreed quality parameters

- Developing quick presentations / documents on - Overnights- of new programmes / events / specials

- Working on insights from viewing data

Measure of Success (KRA- s)

- Weekly TV ratings meetings - Accuracy and Presentation of the Genre Analytics

- Pre-empt questions on the presentation and percentage of questions answered correctly

- Number and Timeliness Timely resolution on queries - Both Internal & External

- Generate and Publish insight papers - Generate trends and patters on observations on a genre

Technical Skills

- Knowledge of MS-Office is required

- Knowledge of BARC BMW is an added advantage

- Knowledge of Statistics is an added advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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