L - Market Research 

Responsibilities:

- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.

- Understand business objectives and design surveys to discover prospective customers- preferences.

- Compile and analyze statistical data using modern and traditional methods to collect it.

- Perform valid and reliable market research SWOT analysis.

- Interpret data, formulate reports and make recommendations.

- Use online market research and catalogue findings to databases.

- Provide competitive analysis on various companies- market offerings, identify market trends, pricing/business models, sales and methods of operation.

- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.

- Remain fully informed on market trends, other parties researches and implement best practices.

Requirements :

- Proven Market Research Analysis experience.

- Ability to interpret large amounts of data and to multi-task.

- Strong communication and presentation skills.

- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office.

- Search engines, web analytics and business research tools acumen.

- Familiarity with CRM programs.

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc).

- Working knowledge of data warehousing, modelling and mining.

- Strong analytical and critical thinking.

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