Talent Acquisition Associate at Institute of Product Leadership
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Analyst - Growth Marketing - Education (3-5 yrs)
Job Title : Growth Marketing Analyst
Location : Bangalore, India
Website :- productleadership.com
About the Role
If you love rolling up your sleeves to identify revenue opportunities, develop and execute marketing strategies, manage consistent growth, work with cross functional teams with awesome people, drive admissions and are looking to create a major impact on the marketing DNA of a dynamic and growing company, you should really, really apply to this job.
The kind of person we are looking for :
The ideal candidate is passionate about data-driven marketing and has experience in testing and optimization across multiple marketing channels. As the Growth Marketer, you will play a critical role in driving customer acquisition, retention, and revenue growth for our company.
- You get stuff done whatever it takes and drive other's to completion
- You thrive on working well with others. You love to collaborate with the
founding team, subject matter experts, learning specialists, Sales and inspire them to do their best.
- You don't already know everything but you love to learn.
- You are not here for a job but to make an impact in the industry
3+ years of marketing experience with the last few years in digital & growth marketing, working with high performance marketing teams. Experience in Education Management / EdTech is highly preferred.
Your Job Responsibilities in this role
- Conduct ongoing experiments and tests to optimize the user journey, from awareness to conversion, across all marketing channels (email, social media, paid search, organic search, etc.)
- Develop and execute A/B and multivariate testing campaigns to improve key performance metrics like click-thru rate, conversion rate, and customer acquisition cost.
- Collaborate with our content team to create landing pages, email campaigns, and other marketing assets that drive user engagement and conversions.
- Analyze marketing data to identify trends and insights, and use those insights to make data-driven decisions.
- Develop and manage marketing dashboards to monitor key performance metrics, and report on progress to the marketing team and company leadership.
- Collaborate with our product team to understand customer needs and develop marketing strategies that align with our product roadmap.
- Manage and optimize our digital advertising campaigns (paid search, social media, display advertising) to drive user acquisition and revenue growth.
- Develop and manage partnerships with relevant industry organizations and thought leaders to drive brand awareness and thought leadership.
- Stay up-to-date with the latest marketing trends, technologies, and best practices, and recommend new strategies and tactics to improve our marketing performance.
- Monitor and report on competitor activity, and use those insights to inform our marketing strategy
Key Job Benefits :
- Significant freedom and responsibility to chart the marketing direction
- Work directly with the leadership team on new initiatives, strategies and execution
Qualifications & Requirements :
- We care more about what you have done, what you can do vs. what degree you have
- 3-5 years of experience in a growth marketing role
- Strong analytical skills and experience working with data to drive marketing decisions.
- Exceptional ROI-tracking skills, able to prove what is -or isn't-working
- Experience with marketing automation and CRM platforms (e.g., LeadSquared).
- Strong project management skills and ability to manage multiple projects and deadlines.
- Excellent written and verbal communication skills, with the ability to explain complex data insights to non-technical stakeholders.
- Experience managing digital advertising campaigns across multiple channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- Ability to collaborate effectively with cross-functional teams (product, content, sales).
- Strong passion for education and improving the lives of students through innovative marketing strategies.