Senior Consultant at Servocraft HR Solutions Pvt Ltd
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Analyst - Digital Marketing/Search Engine Optimization (3-6 yrs)
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Create PPC Campaigns across multiple ecommerce portals, search engines, social media platforms
- Analyze digital data to draw key recommendations around website optimization
- Collaborate with internal teams to create landing pages and optimize user experience
- Manage all the campaign activities on a daily basis including performance review and optimization for better results.
- Maintenance of analytics account to measure campaign performance and implement necessary changes.
Requirements :
- 3+ years of experience with Google and Bing ads management tools in a B2B technology environment
- Demonstrated success in improving the quantity and quality of search-based leads, improving search results page placement, and reducing cost per lead
- Experience in optimizing website content and tags for SEO organic search
- Deep understanding of Google and Bing ads scoring, optimization and reporting
- Motivated self-starter with the ability to manage multiple projects at a time
- Strong problem-solving ability with well written & oral communication as well as presentation skills
- Experience using MS Office tools, Pardot & Salesforce
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