- Regional Role

- Opening within a company with a solid track record of success

- Opportunity to make a positive impact

- A role that offers a breadth of learning opportunities

We are hiring for a company who manages poets and poetry events around the country, as well as the only public relations firm with the vision to provide a platform to new poets

The Job Key responsibilities areas :

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.

- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online and social media.

- Participating in product development, pricing and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Devising actionable strategies from customer insights.

- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.

- Managing external agencies for the execution of research projects.

- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.

- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.

- Conveying analysis and recommendations via presentations and written reports.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Driving performance marketing via SEO/SEM and Demand Generation/Customer Acquisition Funnel.

- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Managing a team of 11-50 people.

Ideal Candidate Key Competencies :

- You have at least 1 year experience within a Digital Marketing, Consumer Insights / Market Research or Brand / Product Management role, ideally within the Media & Entertainment industry.

- You are experienced in managing a wide range of qualitative and quantitative research.

- You have solid experience in a regional role ideally including experience covering India.

- Experience within Social Media / Viral Marketing, Digital Transformation / Change Management, Demand Generation / Customer Acquisition Funnel and Performance marketing would be a strong advantage.

- You have good knowledge of Other.

- You enjoy finding creative solutions to problems

- You pay strong attention to detail and deliver work that is of a high standard

- You possess strong analytical skills and are comfortable dealing with numerical data

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.