08/02 Durgesh Tiwari
Manager at 3D India Staffing Research & Consulting Co India

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Analyst - Digital Marketing - Digital Services (4-6 yrs)

Bangalore Job Code: 62730

Lead Analyst - Paid campaigns

Job Description :

This individual will report into the head of PPC. This position will work as part of a cross-functional team made up of marketing, web and technology teams. The individual will be responsible for conceptualizing, planning and implementing online/digital marketing strategies for our clients.

Responsibilities :

Drive campaign management service quality, client retention & growth : 

- Use of data and analytics to deliver marketing efficiencies.

- Lead a team of analysts to develop and execute the online marketing strategy for our clients, spanning across - Search Engine Marketing, Display Marketing, Remarketing, and Facebook.

Marketing : 

- Analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment.

- Manage & build a strong team with best in class online marketing competencies, skills & experience sets.

Support new business opportunity development : 

- Understand client challenges around driving traffic, customer acquisitions and/or revenue & map their business requirements to our solutions and services in the paid channel marketing domain.

- Work closely with business development and central response team on proposals, RFP, and pitches to support the end-to-end sales cycle.

- Liaise with internal stakeholders and SMEs for discussion and brainstorming to shape the overall response.

- Benchmark digital readiness of client marketing programs with competitors/ industry to identify gaps and opportunity areas on paid channels.

Desired Skills :

- 4 to 6 years of hands-on experience in digital marketing.

- Search Engine Marketing - Should have a very high-level of proficiency. AdWords Certification is a bonus.

- Display Marketing, Social Marketing - Preferred but not required.

- Proficiency with AdWords Editor, Google Analytics and Adobe Omniture.

- Experience in campaign management.

- Strong analytical skills, numerical skills and a good knowledge of Excel

- Ability to translate business objectives into a marketing solution

- Ability to demonstrate the business value of our solutions to prospects.

- Creative flair and enthusiasm for new ideas and concepts.

- Excellent deck making skills.

- Crisis Management - Able to handle ad-hoc issues effectively.

Profile : Postgraduate from tier I or tier II MBA college, preferably with Marketing or Communications

Specialization : 

- Overall 4-5 years of work experience and 2-3 years of relevant experience.

- Previous experience working for digital marketing agencies or consulting outfits in a similar position would be a strong advantage.

- Hands on knowledge of campaign management tools like Adwords, Facebook, DSP or any similar certification.

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