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12/02 Vineeta
Manager - HR at Amway

Views:134 Applications:65 Rec. Actions:Recruiter Actions:10

Amway - Regional Marketing Manager - Beauty & Personal Care Vertical (6-13 yrs)

Gurgaon/Gurugram/Mumbai Job Code: 110295

Purpose of Role:

- This Role would be instrumental in implementing /influencing National Category Strategy and programs and responsible to suggest and execute meaningful local insight driven solutions to achieve LOS / Geography / Category objectives

- Perform all matters related to categories and brands in the region by way of supervision, guidance and implementation support to regional category marketing executives

Primary Responsibilities:

- Ensuring regional supervision, guidance and decision making of marketing activities related to categories and its brands and representation of the marketing department in the region in specific categories:

- Product launches

- Promotions

- Brand awareness events

- Brand center activations

- Merchandising & product displays

- Clubs & communities

- Support and drive product launches

- Ensuring that ABOs understand the new product's features and benefits

- Increasing ABO participation in the launch

- Deliver merchandising, launch meets and other activation programs around the launch

- Suggest and execute local initiatives to enhance impact of the launch

- Responsible to implement, enhance the implementation and impact of national programs.

- Conceptualize/ get approved and implement -- bottom up local initiatives for specific geographies or LOS's in line with the category strategy to achieve category and LOS objectives.

- Governing and guiding Regional Marketing Executives in regional marketing execution activities

- Delivering against specific region category targets and against specific KPIs such as :

- Achieve sales and ABO leadership target

- Achieve COI target (profitability)

- Ensure provision of enablers / support to ABOs

- Deliver on strategic initiatives related to marketing and ensure market hygiene in specific category in a region

- Drive team development and work satisfaction

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