Team Lead HR at Amura Marketing Technologies
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Amura Marketing Technologies - Team Lead - Media Planning (4-7 yrs)
Must have Skills :
- Fair understanding of Digital marketing & advertising landscape
- Strong analytical & logical reasoning skills
- Ability to understand audience segmentation & plan accordingly
- Keen attention to detail and quick learner
- Strong communication & presentation skills
- Basic understanding of media research tools - know their strengths/weaknesses, and when and how to effectively use them
- Able to multitask across various tasks
- Certification from Google Adwords & Analytics basic
- Team handling experience
Preferred Skills :
- Paid media experience in SEM, PPC or Programmatic Campaigns
- Clear understanding of Media buying & media planning process
Responsibilities :
- Helping formulate media plans for clients across multiple verticals on digital platforms
- Research and analysis of best fit platforms basis client requirements
- Suggesting new innovations in terms of strategy, ad delivery, to drive ROI
- To keep a rack of all activities with reporting, analysis and driving insights for the concerned teams.
- Tie up with new publishers, negotiate rates and execute campaigns on the same.
- Client interaction for strategy, helping clients understand rationale of media plans
- Proactively suggesting out of the box solutions for clients and big ticket campaigns.
- Taking care of invoicing and spends on custom media platforms.
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