Team Lead HR at Amura Marketing Technologies
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Amura Marketing Technologies - Senior Executive - Paid Media/Digital Marketing (2-5 yrs)
Role in the organisation:
Amura is looking for a Digital Marketing specialist with at least 1+ years hands-on expertise in Search Engine Marketing (Google Adwords, Bing, etc.).
Amura is a pioneer in digital-only project launches and runs several simultaneous big budget campaigns for its clients.
Responsibilities:
- Manage the day-to-day campaign activities across search engines including the campaign implementation, performance review, and optimization of paid search campaigns.
- Analysis of the Analytics account on campaign performance and recommend and implement changes to the campaigns.
- Maintain and operate day-to-day campaign spend and allocation for paid search portfolio.
- Identify and execute optimization recommendations to increase campaign ROI.
- Assist with campaign technical implementation and support troubleshooting.
- Create campaign reports for clients
Skills Required:
- Paid Media Executive/Sr.Executive with relevant experience of at least 2+ years
- Knowledge of search engine optimization and keyword research
- Ability to understand the target audience and plan campaigns accordingly
- Exposure to client communication - desired but not required
- Certification from Google Adwords - Required
- Certification from Google Analytics- Required
- Blueprint Certification from Facebook- Desired but not required
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