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08/06 Priyanka Nair
Team Lead HR at Amura Marketing Technologies

Views:36 Applications:20 Rec. Actions:Recruiter Actions:0

Amura Marketing Technologies - Executive/Senior Executive - Media Planning (1-2 yrs)

Pune Job Code: 161947

Designation: Executive/Sr Executive - Media Planning

Department: Marketing

Experience : 1-2 years

Must have Skills :

- Fair understanding of Digital marketing & advertising landscape

- Strong analytical & logical reasoning skills

- Ability to understand audience segmentation & plan accordingly

- Keen attention to detail and quick learner

- Strong communication & presentation skills

- Basic understanding of media research tools - know their strengths/weaknesses, and when and how to effectively use them

- Able to multitask across various tasks

- Certification from Adwords & Analytics basic

Preferred Skills:

- Paid media experience in SEM, PPC or Programmatic Campaigns

- Clear understanding of Media buying & media planning process

Responsibilities:

- Helping formulate media plans for clients across multiple verticals on digital platforms

- Research and analysis of best fit platforms basis client requirements

- Suggesting new innovations in terms of strategy, ad delivery, to drive ROI

- To keep a track of all activities with reporting, analysis and driving insights for the concerned teams.

- Tie up with new publishers, negotiate rates and execute campaigns on the same.

- Client interaction for strategy, helping clients understand rationale of media plans

- Proactively suggesting out of the box solutions for clients and big ticket campaigns.

- Taking care of invoicing and spends on custom media platforms

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