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24/05 Sreenidhi Y
Talent Acquisition Executive at Amura Health

Views:189 Applications:50 Rec. Actions:Recruiter Actions:23

Amura - Brand Marketing Professional (3-12 yrs)

Chennai Job Code: 327225

Amura Vision :

- We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions today, including many existential threats, and solve them in just a few decades.

- Billions of healthier brains will make the world richer beyond what we can imagine today. The surplus wealth, combined with better human capabilities, will lead us to a new renaissance, giving us a richer and more beautiful culture.

- These healthier brains will be equipped with deeper intellect, be less acrimonious, more magnanimous, and have a kinder outlook on the world, resulting in a world that is better than any previous time. We find this vision of the future exhilarating. Our hopes and dreams are to create this future as quickly as possible and ensure that it is widely distributed and optimized to maximize all forms of human excellence.

Role Description :

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.

Responsibilities :

- Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.

- Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.

- Oversee brand strategy, planning, and its overall management.

- Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.

- Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.

- Identify and capitalize on trends and insights to optimize expenditures and performance.

- Engage in brainstorming sessions to generate novel and imaginative strategies for growth.

- Assess emerging technologies and offer visionary perspectives on their adoption when suitable.

- Ensure a unified brand message resonates across all platforms consistently.

Requirements :

- BS/MS degree in marketing or a related field

- Relevant work experience of minimum 3 - 5 in Brand marketing

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Great problem-solving skills, because working for a fast-growing startup is filled with challenges

- Great execution skills

- Ability to identify long-term trends in data

- Great communication skills

- Experience working with a content management system

- Strong project management skills

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