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16/03 Shamli James
Corporate HR at American Oncology Institute

Views:19 Applications:5 Rec. Actions:Recruiter Actions:0

American Oncology Institute - Manager - Brand/Marketing - Pathology/Diagnostic Center Division (4-10 yrs)

Hyderabad Job Code: 263022

- Responsible for providing insights in planning and development of marketing communication strategies/plan in co-ordination with the departmental

- Execution of marketing collaterals such as corporate brochure and all marketing printing materials

- Oversee a team of and coordinate the activities related to Branding & Marketing with other team leaders/managers

- Review and edit existing promotional materials for marketing effectiveness, cross selling implications and adherence to brand guidelines (customer)

- Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints

- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies

- Work with various departments to ensure consistency and proper communication roll out plan on projects and the initiatives by various departments

- Responsible for all internal branding campaigns & promotions

- Right vendor selection to work on various projects

- Monitor promotional expenses month on month to be within the budget

- Develop promotional material in alignment with the brand strategy

- Prepare Advertisement creative- s, Visual Aids and Leaflets

- Control & Management of marketing related expenses

- Design a research-based brand strategy

- Develop and execute marketing campaigns aimed at communicating our brand message

- Communicate our brand personality internally and align company around foundational ideas

- Lead marketing team members through campaigns

- Measure and report on success of marketing campaigns

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